Swiss arty knife

I’ve created brand and identity work, advertising material, sub-brands and merchandise across broadcast, print and online.

I’ve worked on some of the world’s most recognisable brands (Nike, Coca-Cola, Warner Bros.) and some of its least (the corner takeaway whose logo is now the front half of the fish, a yoga studio named after a dog, and a family bakery that very much wanted the croissant “bigger, but also smaller.”)

I was born in Small Town, NZ, and as soon as I was able, moved to Small City, NZ.
Trained in graphic design, film, art, and somehow, paper and other print substrates, I took these learnings and pursued a life of doodling.

For the last twenty years I’ve been lucky enough to be able to sculpt and foster brands in all corners of the world, being the matchmaker between product and audience.